Blog

Bridging the communication gap between farm and fork, one blog post at a time.

Happy National Farmer’s Day!

As I took the time to think of all the reasons I’m grateful for farmers, I realized most of them centered around the sacrifices farmers make in putting others – especially their livestock – before themselves.

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Lights, Camera…Misinformation!

It’s lights, camera, action for America’s farmers and ranchers – whether they auditioned or not. Films are popping up on the big (and small) screen, putting animal agriculture under increased scrutiny. These films often claim they are “shedding light” on the agriculture industry, but they usually leave out the true story.

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Animal rights activists masquerading as consumers

Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumers? With the avalanche of the recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.

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