About The Alliance

Founded in 1987, the Animal Agriculture Alliance is a 501(c)(3) non-profit organization that brings together farmers, ranchers, veterinarians, animal feed companies, animal health companies, processors, allied associations and others involved in getting food from the farm to our forks!

We’re an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.

Our motto is simple: Connect, Engage, Protect.

About

IT’S ABOUT BRINGING EVERYONE TO THE TABLE FOR GOOD.

Animal welfare. Antibiotics. Animals in religion. Sustainable nutrition. Whatever the issue, WE CONSTANTLY MONITOR COVERAGE, identify trends or potential threats, and develop strategies to address the issue.

Our annual Stakeholders Summit BRINGS TOGETHER INDUSTRY LEADERS TO DISCUSS SOLUTIONS to hot-button issues.

We champion the industry’s future with the Animal Ag Allies development program and College Aggies Online scholarship competition. They empower farmers, ranchers, veterinarians, industry professionals and college students to become PROACTIVE, POSITIVE AND CONFIDENT COMMUNICATORS for animal ag.

PEOPLE ARE HUNGRY TO FIND OUT WHERE THEIR FOOD COMES FROM.

We aim to be THE GO-TO RESOURCE FOR ISSUES AFFECTING ANIMAL AG. We proactively engage food chain influencers like media outlets, bloggers, dietitians, government officials and restaurant/retail/foodservice brands and associations.

We help people understand how the animal agriculture community shares the same values as today’s consumer with its never-ending commitment to animal care, sustainability, responsible antibiotic use, food safety and nutrition while DEBUNKING MYTHS PORTRAYED BY ACTIVIST GROUPS with our Sustainability Impact Report and Meat Matters campaign.

The Alliance REACHES 800,000 PEOPLE WEEKLY through our social channels. Follow along and share our content!

IT’S ABOUT UNDERSTANDING WHO HAS ULTERIOR MOTIVES.

We provide CRISIS MANAGEMENT TIPS AND FARM AND FACILITY SECURITY resources. You can have pertinent info at your fingertips and get alerts for time sensitive information through our Farm Security & Hiring Hub.

Our staff gets the INSIDE SCOOP ON ANIMAL RIGHTS ACTIVIST group tactics and strategies. Alliance reps attend animal rights conferences and develop reports on organizations that spread misinformation.

WE ARM OUR MEMBERS WITH RESOURCES to set the record straight. The Alliance has more than 170 group profiles illustrating activist groups’ real agendas, alerts on books and movies attacking animal ag and summary reports on activist videos and campaigns. Members also have access to webinars on emerging activist trends and hot topics.