Blog

Bridging the communication gap between farm and fork, one blog post at a time.

Why undercover videos aren’t the answer

They wear two faces, two hats, one hidden video camera and have one goal: to put all farming operations that produce meat, milk and eggs out of business. Undercover animal rights activists gain employment on farms across the United States and Canada under false pretenses to help animal rights groups produce undercover video campaigns. Undercover videos…

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A Brief Examination of “Ag-Gag” Legislation

Just after calving season on my family’s Polled Hereford ranch this year, I helped my father and grandparents treat new calves and their mothers for lice. At one point, a calf inside the barn saw her mother on the outside and tried to jump a fence to reach her – poor thing got stuck, so…

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Millennial tendencies can benefit the agricultural industry

As a millennial, one of my biggest pet peeves is when my elders roll their eyes and use the phrase, “Your generation…(fill in the blank with some comment about how our reliance on technology reflects our inability to interact with others or has hindered our formal written communication and speaking skills.)” Below is a list…

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Is it immoral to promote systems that do less with more?

“I believe it is immoral to promote systems that do less with more.” Cameron Bruett, chief sustainability officer and head of corporate affairs for JBS USA Holdings, Inc., introduced this idea at our 2015 Summit during his presentation on sustainability. I knew that being resourceful, efficient and thinking about the future was the smart thing to do,…

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Walmart Sets Stage to Monitor Animal Welfare

During the past week, much buzz has been circulating over Walmart’s new animal welfare and antibiotic-use initiatives. The announcement on Friday, May 22 is the first time the retailer has established an official position on the treatment of animals used in its supply chain. So why is this big news? Walmart is the largest grocery…

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What can the agriculture community learn from Google?

All of us at the Alliance just got back from an action-packed, fun-filled week in Kansas City, Mo. for our 2015 Annual Stakeholders Summit. “The Journey to Extraordinary” was our first summit held outside of the Washington, D.C. area and my first Summit ever. What a great way to start my position as membership and marketing…

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Why do people believe the Food Babe?

The world we live in is undeniably complex and filled with wonders that we may never fully understand. This concept of complexity is nothing new, but when people take pride in being knowledgeable and yet prefer simplicity, it can cause a certain chaos to erupt within our own minds. We like to listen to people…

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6 ways to ask a farmer or industry leader

In the majority of my blog posts thus far I have encouraged the reader to ask a farmer or industry leader if they have questions about their food supply and the treatment of farm animals. I can only hope that curious consumers are taking my advice and reaching out to the men and women who take…

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Animal Welfare: What It Means In Terms of Animal Agriculture

Every industry, especially the agriculture industry is subject to ambiguous terminology that has extremely important implications. One of the most contested terms that holds serious implications for agricultural enthusiasts, animal lovers and farmers alike is: animal welfare. In the simplest terms, animal welfare correlates to the proper treatment of animals both in and outside of the livestock…

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