Blog

Bridging the communication gap between farm and fork, one blog post at a time.

PETA may be crazy, but other groups aren’t that different

If you had cream in your coffee this morning or had meat for dinner last night, People for the Ethical Treatment of Animals (PETA) wants you to seek help for your “addiction.” PETA supports a new group called Meat and Dairy Eaters Anonymous by providing sites for their meetings. The support group follows a 12-step program like…

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Why undercover videos aren’t the answer

They wear two faces, two hats, one hidden video camera and have one goal: to put all farming operations that produce meat, milk and eggs out of business. Undercover animal rights activists gain employment on farms across the United States and Canada under false pretenses to help animal rights groups produce undercover video campaigns. Undercover videos…

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A Brief Examination of “Ag-Gag” Legislation

Just after calving season on my family’s Polled Hereford ranch this year, I helped my father and grandparents treat new calves and their mothers for lice. At one point, a calf inside the barn saw her mother on the outside and tried to jump a fence to reach her – poor thing got stuck, so…

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Millennial tendencies can benefit the agricultural industry

As a millennial, one of my biggest pet peeves is when my elders roll their eyes and use the phrase, “Your generation…(fill in the blank with some comment about how our reliance on technology reflects our inability to interact with others or has hindered our formal written communication and speaking skills.)” Below is a list…

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Is it immoral to promote systems that do less with more?

“I believe it is immoral to promote systems that do less with more.” Cameron Bruett, chief sustainability officer and head of corporate affairs for JBS USA Holdings, Inc., introduced this idea at our 2015 Summit during his presentation on sustainability. I knew that being resourceful, efficient and thinking about the future was the smart thing to do,…

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Walmart Sets Stage to Monitor Animal Welfare

During the past week, much buzz has been circulating over Walmart’s new animal welfare and antibiotic-use initiatives. The announcement on Friday, May 22, 2015 is the first time the retailer has established an official position on the treatment of animals used in its supply chain. So, why is this big news? Walmart is the largest…

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What can the agriculture community learn from Google?

All of us at the Alliance just got back from an action-packed, fun-filled week in Kansas City, Mo. for our 2015 Annual Stakeholders Summit. “The Journey to Extraordinary” was our first summit held outside of the Washington, D.C. area and my first Summit ever. What a great way to start my position as membership and marketing…

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