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Safeguarding the future of animal agriculture, one blog post at a time.

Lights, Camera…Misinformation!

It’s lights, camera, action for America’s farmers and ranchers – whether they auditioned or not. Films are popping up on the big (and small) screen, putting animal agriculture under increased scrutiny. These films often claim they are “shedding light” on the agriculture industry, but they usually leave out the true story.

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Animal rights activists masquerading as consumers

Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumers? With the avalanche of the recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.

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Cast your vote for two farmers to win our blog and photo contests!

The top entries for our Instagram and blog contests have been selected and now it’s up to you to decide which ones will be the winners and receive a free registration to our 2017 Stakeholders Summit! Cast your vote by Friday, March 10th and the lucky winners will be announced on Monday, March 13th!

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