Could you be hiring an “undercover” activist?

Are the employees working on your farm there to help care for your animals? Do their goals align with your business? Unfortunately, it’s a common strategy for some animal rights organizations to have individuals go “undercover” on farms. They record videos that can be taken out of context, stage scenes of animal mistreatment or encourage abuse to record it without doing anything to stop it.

Animal rights activists masquerading as consumers

Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumers? With the avalanche of the recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.