What can the agriculture community learn from Google?
One of my favorite companies, Google, has a list of ten things they know to be true that drive their business.
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Blog
Bridging the communication gap between farm and fork, one blog post at a time.
Why do people believe the Food Babe?
The world we live in is undeniably complex and filled with wonders that we may never fully understand. This concept of complexity is nothing new, but when people take pride in being knowledgeable and yet prefer simplicity, it can cause a certain chaos to erupt within our own minds.
6 ways to ask a farmer or industry leader
In the majority of my blog posts thus far I have encouraged the reader to ask a farmer or industry leader if they have questions about their food supply and the treatment of farm animals. I can only hope that curious consumers are taking my advice and reaching out to the men and women who take pride in producing our food. Then I got to thinking – what if someone genuinely wanted to ask a farmer, but wasn’t sure how to go about doing so?
Animal Welfare: What It Means In Terms of Animal Agriculture
One of the most contested terms that holds serious implications for agricultural enthusiasts, animal lovers and farmers alike is: animal welfare.
Don’t believe everything you see: the truth about undercover videos
Years ago, whenever I saw one of the undercover videos that animals rights groups release, I was sure I was watching torture to farm animals. My heart would beat like I had just finished a marathon and my eyes would sting with fury as I watched the poor animals endure so much pain. How was this kind of cruelty taking place on American farms!? I wanted an answer and I told myself I would eat a salad instead of a burger every chance I got. At least that’s what my naive self thought before I became interested in agriculture and learned the truth.
“Ag-Gag” Bills –ENOUGH with the False Labels
These farm protection bills have been given a powerful label by those who oppose them – they are referred to by opponents as “ag-gag” laws.
Food labels: helpful or hectic?
Now that I devote my time to learning everything I can about agriculture and being immersed in the field, I am able to stay in tune with current issues and campaigns that animal rights groups are stirring up and how they are affecting farmers and ranchers. I finally get to put my expensive college education to use and do what I love
Activist Framing at Its ‘Best’: Analyzing Activist Communications
Activist framing relies on customers unfamiliarity with agriculture to spread misinformation and cause distrust with the American consumer.
Veterans farming for a better tomorrow
When a farmer wants to tell his story, you listen (and take notes if you’re a communications intern). David Gevry recently contacted the Alliance about wanting to share what he’s been up to on his farm and I was thrilled. My favorite assignments in college always happened out of the classroom when I was able to meet new people, learn their story and turn it into something publishable and worth reading.
The Tyson Experience
The top individuals and clubs in the 2014 College Aggies Online Scholarship Program traveled to Arkansas to visit with program sponsor Tyson Foods, Inc.
HSUS: Supporting humane shelters less than you think
Before I begin, let me introduce myself. My name is Casey Whitaker and I graduated from Auburn University in December with a degree in agricultural communication before moving back home to Centreville, Virginia to intern with the Animal Agriculture Alliance. I am extremely fortunate to have landed an internship so soon after college and doing what…
Every Day is Farmer’s Day
At my house, every day is Farmer’s Day, but for the rest of the world, that holiday fell on Sunday, October 12, 2014.