Influencer Engagement

The Alliance engages food chain influencers and promotes consumer choice by helping them better understand modern animal agriculture. We provide key audiences (including restaurant, retail and foodservice brands, media outlets, dietitians and bloggers) with information about animal agriculture including farmers and ranchers’ commitment to excellence and continuous improvements in critical areas like animal welfare and sustainability.


We provide opportunities for restaurant, retail and foodservice brand leaders to connect with farmers and learn more about agriculture by hosting webinars, farm tours and lunch and learns along with providing the industry’s perspective by speaking at various events. We also offer support and guidance to brands that are facing pressure from activist groups. If we can help answer any questions for you, please contact us!

International Engagement

Recognizing that farm animal care at all stages – on the farm, during transportation and at processing facilities – is of utmost importance, we work closely with USDA to provide a voice on behalf of all animal agriculture stakeholders in international discussions.

Nutrition Influencers

Dietitians and other nutrition experts are getting more and more questions from consumers about how food is produced, including curiosity about animal welfare and sustainability. We help connect these key food influencers with farmers and other animal agriculture experts to provide them with accurate and balanced information about food production. If we can be a resource to you, please contact us!