Blog

Safeguarding the future of animal ag by bridging the communication gap between the farm and food communities, one blog post at a time.

The Case for Really Reliable Research

We live in the information age. Most people can become partially educated on any subject through a quick google search and 10-12 minutes of scrolling. Unfortunately, it can be very difficulty to get accurate information about agriculture on the internet.

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Could you be hiring an “undercover” activist?

Are the employees working on your farm there to help care for your animals? Do their goals align with your business? Unfortunately, it’s a common strategy for some animal rights organizations to have individuals go “undercover” on farms. They record videos that can be taken out of context, stage scenes of animal mistreatment or encourage abuse to record it without doing anything to stop it.

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