Blog

Safeguarding the future of animal ag by bridging the communication gap between the farm and food communities, one blog post at a time.

The Farm Isn’t the Target Anymore – Your Brand is

An email from an activist group about their latest “undercover” campaign from a poultry farm hits your inbox. You read the headline, the full press release. One thing quickly becomes apparent: The farm isn’t identified by name, nor is the supplier company. A major retailer’s name however, appears in the headline, throughout the release, and…

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10 Reasons to Compete in CAO

With so many different directions students can take, one thing is key for the success of students and the field as a whole: effective communication with people not actively involved in or familiar with agriculture.

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How the United States Defeated New World Screwworm—And Why That Success Matters Again 

For nearly six decades, the eradication of the New World screwworm stood as one of animal agriculture’s greatest success stories. Through scientific innovation, producer stewardship, and collaboration across the livestock community, veterinarians, and government agencies, the United States eliminated one of the industry’s most destructive pests in 1966—protecting millions of animals from the impacts of this detrimental pest.   Today, that success story has…

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