Animal rights activists masquerading as consumers

Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumers? With the avalanche of the recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.

Did you take action for animal agriculture? Share it with us!

Last year’s Stakeholders Summit focused on taking action to secure a bright future for animal agriculture. Well, it’s that time of year again and we want to know what you did to take action! Did you talk to people in your community, start a club or teach a lesson at a local school, join social media to start advocating, invite neighbors to your farm or something else to help secure a bright future for our industry?