Understanding Consumers’ Relationship with Food
Dr. Tamika Sims, director of food technology communications at The International Food Information Council shares key findings from their recent Food and Health Survey.
3 Tips for Consumer Engagement this Fair Season
Summer is upon us and while I was growing up, that only meant one thing: county fair season is here!
Lights, Camera…Misinformation!
It’s lights, camera, action for America’s farmers and ranchers – whether they auditioned or not. Films are popping up on the big (and small) screen, putting animal agriculture under increased scrutiny. These films often claim they are “shedding light” on the agriculture industry, but they usually leave out the true story.
We All Have a Voice for Agriculture
It took a year or so of college for me to figure this out, but my voice is necessary and welcome in this industry.
What Will You Do?
Realizing that even my peers did not understand much about agriculture, I became interested in telling my farming story.
“This is My First Stakeholders Summit!”
Attending the 2017 Stakeholders Summit was an incredible experience and I am so thankful for having had the opportunity.
Animal rights activists masquerading as consumers
Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumers? With the avalanche of the recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.
4 Things I’ve Learned Interning with the Alliance
I feel like now is a good time to share the four greatest opportunities and learning experiences I’ve had because of this internship.
How the Animal Ag Alliance got its start…Part II
Steve Kopperud, the first president of the Animal Industry Foundation, tells the story of the first days of the now Animal Ag Alliance.
How the Animal Ag Alliance got its start…Part I
Steve Kopperud, the first president of the Animal Industry Foundation, shares how the organization got its start and his experience with the animal rights movement.