Proactive steps to prevent an “undercover activist” from telling their version of your farm’s story
Agriculture is a business, and just like any business, farmers need to proactively protect themselves from potential legal issues.
Why undercover videos aren’t the answer
They wear two faces, two hats, one hidden video camera and have one goal: to put all farming operations that produce meat, milk and eggs out of business. Undercover animal rights activists gain employment on farms across the United States and Canada under false pretenses to help animal rights groups produce undercover video campaigns.
Don’t believe everything you see: the truth about undercover videos
Years ago, whenever I saw one of the undercover videos that animals rights groups release, I was sure I was watching torture to farm animals. My heart would beat like I had just finished a marathon and my eyes would sting with fury as I watched the poor animals endure so much pain. How was this kind of cruelty taking place on American farms!? I wanted an answer and I told myself I would eat a salad instead of a burger every chance I got. At least that’s what my naive self thought before I became interested in agriculture and learned the truth.
Activist Framing at Its ‘Best’: Analyzing Activist Communications
Activist framing relies on customers unfamiliarity with agriculture to spread misinformation and cause distrust with the American consumer.
HSUS: Supporting humane shelters less than you think
Do you donate to HSUS? Then the fact that only one percent of its budget goes to helping humane societies may surprise you.
If Animal Rights Organizations had Glass Walls: Part II
Attending conferences hosted by animal rights organizations provides a deeper understanding of our opposition.
The Misconceptions of Animal Rights Activists: Part II
Here are a few misconceptions about animal agriculture that are often shared by animal rights activist groups that I’ve debunked.
If Animal Rights Organizations had Glass Walls: Part 1
Whether it is the grocery store aisle or a sorority function, you can ‘bet the farm’ that I will be ready to explain, discuss and sadly, in some cases, defend animal agriculture.
The Misconceptions of Animal Rights Activists: Part 1
As a rising senior at the University of Vermont studying Animal Science, I have made it my priority to study the health and husbandry required by all animal species.
20 Years an Agvocate: Then and Now
More than 20 years ago, forward thinking ag leaders understood “united we stand, divided we fall”, thus the Alliance was formed.