Statement on Recent HSUS Video

Statement on Recent HSUS Video May 10, 2012 – Ensuring proper animal well-being is the top priority of farmers and ranchers across all sectors of animal agriculture. Managers at the Wyoming pig farm targeted this week with an “undercover” video by animal rights extremist group the Humane Society of the United States (HSUS) have begun…

For Millennial Consumers, Useful is the New Cool

For Millennial Consumers, Useful is the New Cool Marketing to Millennials Author Jeff Fromm Talks Hashtags, Job Strategy and Chicken Wings   May 8, 2014 –”Why are chicken wings so popular with millennials?” asked keynote speaker Jeff Fromm of the audience at this morning’s Animal Agriculture Alliance Stakeholders Summit. “Because they’re an affordable flavor adventure!” According to…

Stakeholders Summit finishes strong in Kansas City

Stakeholders Summit finishes strong in Kansas City Final Summit speakers offer proven tactics and advice to attendees on transparency and crisis management May 7, 2015 – “Every time you open your doors and go outside your comfort zone, the opportunities are endless,” said Brad Scott, a fourth-generation dairy farmer whose operation appeared on a 2013…

Animal Agriculture Alliance 2016 Stakeholders Summit explores new ways to bridge the communication gap about animal agriculture

Animal Agriculture Alliance 2016 Stakeholders Summit explores new ways to bridge the communication gap about animal agriculture Speakers discuss how to earn trust, engage with the media and share agriculture’s story   May 6, 2016 – “People don’t seem to understand the food system and they are getting their information from everyone but farmers,” said…