Charleston|Orwig to explore Consumer Perspectives on Food Labels at 2018 Stakeholders Summit

Early registration rates for Animal Agriculture Alliance Summit end April 10

April 5, 2018 – Mark Gale will share Charleston|Orwig’s research about consumer perspectives on food labels at the Animal Agriculture Alliance’s 2018 Stakeholders Summit set for May 3-4 at the Renaissance Capital View Hotel in Arlington, Va. Discounted early registration fees are available through April 10. To register, visit

Over the past 30 years, Gale has made the journey from police beat reporter at the daily Tampa Times to creative director to partner and CEO at Charleston|Orwig. He has kept a keen eye on digital communications from the very beginning. While he prefers to spend time helping clients develop proactive corporate social responsibility and sustainability practices, he also gets in the trenches to work on crisis communications.

Research by the Charleston|Orwig team and their partners reveals how declining trust in the food system and increased interest in transparency are reshaping the value of food labels and how protein consumption trends may change in the face of a new era. Covering everything from the what consumers look for on labels, to the perception of antibiotics, to expectations of animal welfare certifications, to the texture of meat products, this insightful research walks through how the industry can expect to adjust to a changing world.

“Gale will explore questions like how labels are influencing consumer interest in animal production practices and what concerns exist in the alternative protein space,” said Kay Johnson Smith, Alliance president and CEO. “We are eager to hear about what the future of food labels may look like and how the agriculture industry can evolve with them.”

The room block at the Summit hotel is sold out. A room block is available directly across the street at the Courtyard Arlington Crystal City/Reagan National Airport, 2899 Jefferson Davis Hwy, Arlington, Va. Rooms are available for a discounted rate of $229/night. A limited quantity of rooms is available until April 20 or sold out so book soon! Book on the hotel website or call 800-676-3015 and ask for the Animal Agriculture Alliance room block.

Be sure to check the Summit website for the most up-to-date Summit information. You can also follow the hashtags #AAA18 and #ProtectYourRoots for periodic updates about the event. For general questions about the Summit please contact or call (703) 562-5160.


Get involved:

Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today! For a complete listing of the 2017 Summit sponsors or to see the 2018 sponsorship opportunities, please visit For more information, contact Allyson Jones-Brimmer at

Thank you to our 2018 Summit sponsors: Watt Global Media, Farm Journal Media, Meatingplace, National Pork Producers Council, American Feed Industry Association, National Cattlemen’s Beef Association, National Pork Board, United Soybean Board, Elanco, Council for Biotechnology Information, DairyMAX/Western Dairy Association, Farm Credit Council, National Turkey Federation, Summit Livestock Facilities, United Egg Producers, Cobb-Vantress Inc., National Biodiesel Board, Protect the Harvest, The Mosaic Company, Agri Beef, American Veal Association, BPI Technology, Inc., Food Industry Environmental Network, Fur Commission USA, Kemin, National Chicken Council, Vivayic, American Farm Bureau Federation, Kglobal, North Carolina Farm Bureau, Eggland’s Best and Brakke Consulting, Inc.

The Alliance also thanks the following members for their continued support of Summit and other Alliance programs: U.S. Poultry & Egg Association, Merck Animal Health, Charleston|Orwig, Diamond V, Zoetis, Alltech, Inc., Aviagen Group, Bayer HealthCare Animal Health, Cargill, Cattle Empire, LLC, Genus PLC – PIC/ABS, Hendrix Genetics, Hy-Line North America LLC, National Turkey Federation, Nutrien, Provimi North America, Inc., Seaboard Foods LLC, Smithfield Hog Production and Iowa Soybean Board.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.

Category: Press Releases

Tag: Consumer Engagement, Stakeholders Summit,