For Millennial Consumers, Useful is the New Cool

For Millennial Consumers, Useful is the New Cool Marketing to Millennials Author Jeff Fromm Talks Hashtags, Job Strategy and Chicken Wings   May 8, 2014 –”Why are chicken wings so popular with millennials?” asked keynote speaker Jeff Fromm of the audience at this morning’s Animal Agriculture Alliance Stakeholders Summit. “Because they’re an affordable flavor adventure!” According to…

Stakeholders Summit finishes strong in Kansas City

Stakeholders Summit finishes strong in Kansas City Final Summit speakers offer proven tactics and advice to attendees on transparency and crisis management May 7, 2015 – “Every time you open your doors and go outside your comfort zone, the opportunities are endless,” said Brad Scott, a fourth-generation dairy farmer whose operation appeared on a 2013…

Animal Agriculture Alliance 2016 Stakeholders Summit explores new ways to bridge the communication gap about animal agriculture

Animal Agriculture Alliance 2016 Stakeholders Summit explores new ways to bridge the communication gap about animal agriculture Speakers discuss how to earn trust, engage with the media and share agriculture’s story   May 6, 2016 – “People don’t seem to understand the food system and they are getting their information from everyone but farmers,” said…

Summit Showcased Ag’s Need to Build Relationships and How Words Have Consequences

Summit Showcased Ag’s Need to Build Relationships and How Words Have Consequences Speakers Challenged Attendees to Communicate Better, Find the “Middle Ground,” and Empower Ag’s Youth   May 6, 2013- “The era of ‘don’t ask, don’t tell’ in agriculture is over,’” remarked Dallas Hockman, to attendees at the Animal Agriculture Alliance’s 12th annual Stakeholders Summit.…

Summit speakers discuss how consumers are influencing the future of agriculture at Alliance Summit

Summit speakers discuss how consumers are influencing the future of agriculture at Alliance Summit 2015 Alliance Stakeholders Summit kicks off in Kansas City May 6, 2015 – “What are the anxieties consumers have about food? How are you addressing those anxieties?” Jeff Fromm, millennial marketing expert, asked attendees at the 2015 Animal Agriculture Alliance Stakeholders…

Summit Attendees Learn to Bridge the Divide

Summit Attendees Learn to Bridge the Divide May 3, 2012 – Nearly two hundred leaders representing animal agriculture came together in Arlington, VA yesterday to kick off the Animal Agriculture Alliance’s eleventh annual Stakeholders Summit. Twelve speakers discussed the event’s theme, “Real Farmers Real Food: Celebrating Tradition and Technology”.   One of the key topics…