What is Meatless Monday?

What’s MEATLESS MONDAY? Today’s Meatless Monday campaign is not what it seems. It’s not a grassroots effort to celebrate healthy eating. This well-funded campaign pushes an unbalanced animal rights and environmental agenda by promoting false claims about animal agriculture. During World Wars I and II, the U.S. government encouraged Americans to help the war effort…

Alliance Exposes Meatless Monday Campaign for Dishonesty about Participation Levels

Alliance Exposes Meatless Monday Campaign for Dishonesty about Participation Levels October 17, 2013 – After weeks of investigation, the Animal Agriculture Alliance has concluded that the Meatless Monday Campaign is grossly misrepresenting the campaign’s enrollment and prevalence among schools, restaurants, hospitals and colleges. Since the inception of the Meatless Monday campaign, the Alliance has closely…

Animal Agriculture Alliance debuts Meat Matters campaign

Animal Agriculture Alliance debuts Meat Matters campaign Join the movement by taking the Meat Matters pledge! February 1, 2016 – Today, the Animal Agriculture Alliance unveiled a new campaign focused on promoting the role of meat and poultry in a healthy, balanced diet. The Meat Matters initiative counters claims made by activist groups about the nutritional value of animal protein, as…

Alliance Letter to Giada de Laurentis re: Meatless Monday Campaign Support

The Animal Agriculture Alliance was extremely disappointed in your Janu ary 13, 2013 segment entitled “Meatless Mondays.” The Alliance is a national non-profit organization that speaks on behalf of stakeholders in animal agriculture and the food industries focusing on the issue of farm animal care and well-being. Our membership includes every major animal agricultural association,…