What’s MEATLESS MONDAY?

Today’s Meatless Monday campaign is not what it seems. It’s not a grassroots effort to celebrate healthy eating. This well-funded campaign pushes an unbalanced animal rights and environmental agenda by promoting false claims about animal agriculture.

During World Wars I and II, the U.S. government encouraged Americans to help the war effort by rationing key food staples. Today’s Meatless Monday campaign attempts to associate itself with this patriotic duty, but it is not a governmental effort.

This carefully orchestrated campaign seeks to eliminate meat from our menus seven days a week—starting with Mondays. New York benefactor — and well known radical activist—Helaine Lerner is the primary funder of the current Meatless Monday campaign, organized through the Center for a Livable Future at Johns Hopkins University’s Bloomberg School of Public Health.

Lerner has been involved with the campaign’s new iteration since the beginning. (In 2002, her Mollylou Foundation initially purchased the Meatless Monday website domain name.) Between 2000 and 2003, she also gave more than $7 million to the GRACE (Global Resource Action Center for the Environment) Project, an activist organization focused on eliminating both large scale animal agriculture and nuclear weapons.

Meatless Monday seeks to eliminate consumer choice—the ability that we each have to determine the right food choices for ourselves and our families.

Johns Hopkins University’s Center for a Livable Future is formally affiliated with GRACE through the HenrySpira/GRACE Project on Industrial Animal Production.

Namesake Henry Spira is considered one of the founders of the modern animal rights movement in the U.S. and was a radical opponent of both animal agriculture and life-saving medical research using animals.

In 2003, GRACE partnered with PETA and another vegan activist organization, Farm Sanctuary, to launch a video smear campaign against modern agriculture called The Meatrix.

The animated “Matrix” spinoff attempted to indoctrinate children with false claims against farmers and ranchers, just as the current Meatless Monday campaign seeks to today with colorful cartoons of farm animals and meatless outreach materials for use in elementary schools.

Meatless Monday seeks to eliminate consumer choice—the ability that we each have to determine the right food choices for ourselves and our families.

Category: Key Issues

Tag: Meat Consumption,Meat Matters,Meatless Mondays,Nutrition,