When You Have to Go Off the Map: Alliance Summit to Discuss Proactively Managing a Crisis
Early registration extended for 2015 Stakeholders Summit
April 8, 2015 – Due to great response, the Animal Agriculture Alliance announced today that early registration has been extended until April 15th for its 2015 Stakeholders Summit, themed “The Journey to Extraordinary.” At the Summit, set for May 6-7, 2015 in Kansas City, MO., attendees will receive first-hand insight into managing a crisis situation from experienced industry professionals.
Dr. Helen Wojcinski, science and sustainability manager with Hybrid Turkeys, will share how the company was able to navigate a serious reputation threat in March 2014 when an undercover video of the operation was released by an animal rights organization. Hybrid Turkeys worked proactively to respond to the video by taking immediate action and implementing industry-leading changes, while highlighting their already high commitment to animal welfare and strong track record in this area.
In the Summit’s final session, Kimberly Keller, senior director of reputation management with Charleston|Orwig, will close the event by giving participants tips and tactics they can immediately implement to be better prepared for a crisis situation. In addition to sharing her expertise, Keller will also allow the audience to apply what they’ve heard through hands-on crisis exercises.
“In today’s fast-paced and digital world, companies must be prepared to respond swiftly to a reputation threat, and being proactive in the face of crisis can be the difference between a negative and positive outcome for your company or farm,” said Kay Johnson Smith, Alliance president and CEO. “Walking through a real-life situation with Dr. Wojcinski and hearing Kimberly’s advice will be immensely useful to our attendees as they consider how to lead their organization through a potential crisis.”
The Summit is a one-of-a-kind conference, ideal for networking across sectors of the food chain as it is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. The 2015 event, set in Kansas City, Mo., will be the first edition of the Summit held outside of the Washington, DC area.
This year’s event will explore animal agriculture’s continuous efforts to embrace new technologies that will help feed a growing population while measuring sustainability, engage consumers in innovative ways to bridge the knowledge gap, and highlight initiatives that demonstrate agriculture’s commitment to transparency.
Early registration, which now ends April 15, for the one-and-a-half day event is $375 for Alliance members and $425 for non-members; $325 for those in government or academia. Media and students interested in registering should contact Hannah Thompson. Registration materials and a full event schedule can be found on the Summit website.
This year, the Summit will be held at the beautiful Intercontinental Hotel in Kansas City, Mo. Rooms are available at a special group rate of $164/night on the hotel’s website or by calling 866-856-9717. The hotel cut-off deadline is also April 15, 2015.
As always, the Alliance’s Stakeholders Summit will be social! Be sure to follow the hashtag #AAA15 for updates about the event. For general questions about the Summit please contact email@example.com or call (703) 562-1411.
Show your support for the Alliance’s engagement efforts by becoming an official Summit sponsor today! Current 2015 sponsors include U.S. Poultry and Egg Association, Vance Publishing, Meatingplace, the Farm Credit System, Watt Global Media, American Feed Industry Association, United Soybean Board, Iowa Soybean Association, National Biodiesel Board, Protect the Harvest, American Veal Association, National Turkey Federation, National Cattleman’s Beef Association, National Pork Board, National Chicken Council, Food Industry Environmental Network, Kemin, Kansas Livestock Association, Brakke Consulting, AgriBeef, Kansas Farm Bureau, Dairy Max, Kansas City Animal Health Corridor, GNP Company and other partners.
Please contact Kay Johnson Smith, president and CEO, at (703) 562-1412 to find out how to get involved by sponsoring the event.
About the Alliance:
The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
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