Summit speakers to discuss positive marketing and engaging with unexpected allies for animal ag

Online registration open through May 6

April 23, 2019 – The Animal Ag Alliance’s 2019 Stakeholders Summit, themed A Seat At The Table and set for May 8-9 at the InterContinental at the Plaza Hotel in Kansas City, will discuss how to use positive marketing and engage with unexpected allies to help bridge the communication gap between farm and fork. Online registration for the event is available through May 6.  To view the agenda and register, visit

The agriculture community is small (but mighty!) and many consumers are disconnected from modern production. Engaging with influencers and finding potential allies – even nontraditional ones – are essential to sharing positive information and correcting misconceptions. Wes Jamison, PhD, an associate professor and ordained minister with roots in the poultry industry, will share how he is working on a collaborative effort to connect with theological leaders about animal agriculture in a session titled “Engaging Unexpected Allies.”

Bill Gutrich, director of global food industry engagement at Elanco Animal Health, has worked in marketing for some of the world’s most recognizable brands, including Coca-Cola, McDonald’s and Samsung. He recently joined the animal agriculture world and has found himself surprised and even shocked at some of the ways that animal proteins have been and are being marketed. In the “Power of Positive Marketing” session, Gutrich will share a newcomer’s perspective on marketing in the animal protein industry and the opportunity to maintain proper segmentation of the brand story and consumer transparency communications.

Be sure to check the Summit website for the most up-to-date Summit information. You can also follow the hashtags #AAA19 for periodic updates about the event. For general questions about the Summit please contact or call (703) 562-5160.

Get involved:

Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today! For 2019 sponsorship opportunities, please visit For more information, contact Allyson Jones-Brimmer at

Thank you to our 2019 Summit sponsors: Watt Global Media, Farm Journal, Meatingplace, National Provisioner, American Feed Industry Association, National Pork Producers Council, National Cattlemen’s Beef Association, National Pork Board, Smithfield, United Soybean Board, Elanco, National Turkey Federation, Country Folks, Dairy MAX, Farm Credit, National Biodiesel Board, Summit Livestock Facilities, United Egg Producers, Cobb-Vantress, Inc., Council for Biotechnology Information, Protect the Harvest, Agri Beef, American Farm Bureau Federation, American Veal Association, Empirical, Progressive Dairyman, Kemin, National Chicken Council, Live Oak Bank, North Carolina Farm Bureau, O + B | P, Phileo Lesaffre Animal Care, Vivayic, Eggland’s Best, Brakke Consulting, Inc., Food Industry Environmental Network, Kansas Farm Bureau and Kansas Soybean.

The Alliance also thanks the following members for their continued support of Summit and other Alliance programs: U.S. Poultry & Egg Association, Zoetis, Merck Animal Health, Charleston|Orwig, Diamond V, Alltech, Inc., Aviagen Group, Bayer Animal Health, Boehringer Ingelheim, Cattle Empire, LLC, Dairy Farmers of America, Genus PLC – PIC/ABS, Hendrix Genetics, Hy-Line North America LLC, Iowa Soybean Association, Midwest Dairy, Nutrien, Provimi North America, Inc. and Seaboard Foods LLC.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation. Find the Alliance on FacebookTwitter, and Instagram.

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