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“SciBabe” to speak at 2016 Stakeholders Summit

Yvette d’Entremont will offer insights on communicating science to consumers

February 3, 2016 – Author, blogger and science communicator Yvette d’Entremont, better known online as “SciBabe,” is set to speak at the Animal Agriculture Alliance’s 2016 Stakeholders Summit. The event, themed “Securing Animal Agriculture’s Future: Action, Please!”, will be held May 5-6 at the Westin Arlington Gateway in Arlington, Va.

d’Entremont, who has emerged as a leading crusader against unproven scientific claims and pseudoscience, is known for busting myths using a combination of real science and humor. Working to teach people how to recognize hallmarks of good science since debuting her online presence in August 2014, d’Enremont’s popularity exploded in April 2015 when she penned an article for online news site Gawker debunking many of the food myths perpetuated by Vani Hari, a blogger under the moniker “The Food Babe.” The Gawker article has been viewed nearly five million times and earned over 400,000 “likes” on Facebook. D’Entremont continues to speak out against misinformation and pseudoscience in various venues, including her blogFacebook and Twitter and plans to release a book in 2016.

“We, along with many others in the food and agriculture business, were cheering when we read Sci Babe’s bold article taking down food myths last year and have enjoyed following her online ever since,” said Kay Johnson Smith, Alliance president and CEO. “Her blend of humor and science-based facts is interesting and effective when communicating with consumers, as demonstrated by her online popularity. Our attendees will undoubtedly benefit from hearing about her experiences and applying her tactics when trying to get scientific messages about animal care, sustainability and other topics across to our own audiences.”

d’Entremont holds bachelor’s degrees in theatre and chemistry and a master’s degree in forensic science with a concentration in biological criminalistics. She previously worked as an analytical chemist and now runs the “Sci Babe” brand full-time. A leading advocate and role model for women in STEM with a passion for exposing fact from fiction and a quirky attitude, d’Entremont offers audiences insight and engaging commentary on the science behind food, the truth about technology in food production such as GMO’s and strategies for identifying the online experts from the virtual scammers.

The Stakeholders Summit is a one-of-a-kind conference attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislatures, universities and government agencies.

 This year’s Stakeholders Summit will focus on securing a bright future for animal agriculture by finding solutions to the challenges facing the industry today. Attendees will hear from thought-provoking speakers, participate in engaging discussions and leave with actionable ideas that they can immediately implement on their operations or in their businesses.

Be sure to check the Alliance website for the most up-to-date Summit information. You can also follow the hashtag #AAA16 for periodic updates about the event. For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-5160.

Details:

Early registration for the one-and-a-half day event is $375 for Alliance members, $425 for non-members and $325 for those in government or academia. Members of the media receive complimentary registration and should contact Hannah Thompson at hthompson@animalagalliance.org for instructions on how to register. Registration materials and full event schedule (as of February 4, 2016) can be found at www.animalagalliance.org/summit.

This year’s Summit will be held at the Westin Arlington Gateway in Arlington, Va. Rooms are available at a special group rate by visiting the hotel’s website or calling 1-888-627-7076.

Get involved:

Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today! For a complete listing of Summit sponsors or to watch video recordings from the 2015 Summit please visit www.animalagalliance.org/summit. For more information on sponsorship opportunities, contact Allyson Jones-Brimmer at ajonesbrimmer@animalagalliance.org.

Current 2016 sponsors include: U.S. Poultry & Egg Association, Meatingplace, Farm Journal Media, Farm Credit, Watt Global Media, American Feed Industry Association, National Pork Board, National Cattleman’s Beef Association, Alltech, Zoetis, Diamond V, Charleston|Orwig, National Pork Producers Council, Merck Animal Health, Smithfield, Provimi, Bayer Animal Health, PotashCorp, Seaboard Foods, Iowa Soybean Association, Aviagen, Council for Biotechnology Information/GMO Answers, Kemin Industries and the Food Industry Environmental Network.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
Find the Alliance on Facebook and Twitter.

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