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“Food and beverage brands have become passion brands—people care more now than ever what they consume and how it’s produced, packaged and sold. At the same time, social media has brought companies and consumers closer, meaning it’s imperative to stay vigilant of the shifting social landscape.”

Alliance staff tuned in to this webinar and gained key insights to tracking and responding to consumer opinions. Follow the link to view our notes.

Category: Alliance Outreach and Projects

Tag: Consumer Engagement,Social Media,