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Millennial Marketing Expert Jeff Fromm to Speak at Alliance Summit
“Marketing to Millennials” author and Barkley EVP to discuss building trust in food

March 10, 2015 – Jeff Fromm, author and executive vice president of Barkley, the largest employee-owned advertising agency in the United States, will address attendees at the Animal Agriculture Alliance’s annual Stakeholders Summit, to be held May 6-7, 2015 in Kansas City, MO.  Early registration is now available for the 2015 edition of the Alliance’s showcase event, themed “The Journey to Extraordinary.”

Author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, Fromm spearheaded a millennial research partnership with The Boston Consulting Group and Service Management Group. Fromm is also the founder of ShareLikeBuy, a Millennial Insights & Consumer Trends Conference, and co-author of numerous consumer trend reports including “Millennials as New Parents: The Rise of a New American Pragmatism”. Fromm is also editor of a millennial-focused blog, www.millennialmarketing.com.

Fromm holds a marketing degree from The Wharton School at the University of Pennsylvania and has more than 25 years of brand marketing and innovation experience for Hallmark, KC Masterpeice BBQ Sauce, Build-A-Bear Workshop and other brands. Fromm was the keynote speaker at the 2014 Summit, which focused on the millennial generation and how it is defining the demand for meat, milk and eggs.

“We are excited to welcome Jeff Fromm back to our Summit,” said Kay Johnson Smith, Alliance president and CEO. “His keynote address last year was exceptionally well-received, and the new research he has to share will be extremely valuable to our attendees. Our audience will benefit greatly from his insight into building trust in food with the millennial generation of consumers.”

The Summit is a one-of-a-kind conference, ideal for networking across sectors of the food chain as it is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. The 2015 event, set in Kansas City, Mo., will be the first edition of the Summit held outside of the Washington, DC area.

This year’s event will explore animal agriculture’s continuous efforts to embrace new technologies that will help feed a growing population while measuring sustainability, engage consumers in innovative ways to bridge the knowledge gap, and highlight initiatives that demonstrate agriculture’s commitment to transparency.

Details:
Early registration, which ends April 8, for the one-and-a-half day event is $375 for Alliance members and $425 for non-members; $325 for those in government or academia.  Media and students interested in registering should contact Hannah Thompson.  Registration materials and a full event schedule can be found on the Summit website.

This year, the Summit will be held at the beautiful Intercontinental Hotel in Kansas City, Mo. Rooms are available at a special group rate of $164/night on the hotel’s website or by calling 866-856-9717. The hotel cut-off deadline is also April 8, 2015.

As always, the Alliance’s Stakeholders Summit will be social!  Be sure to follow the hashtag #AAA15 for updates about the event.  For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-1411.

Get involved:

Show your support for the Alliance’s engagement efforts by becoming an official Summit sponsor today!   Current 2015 sponsors include Farm Credit, Vance Publishing, Meatingplace, American Feed Industry Association, Watt Global Media, United Soybean Board, Iowa Soybean Association, National Biodiesel Board, Food Industry Environmental Network, Kemin, Kansas Livestock Association, Brakke Consulting and the Kansas Farm Bureau.

Please contact Kay Johnson Smith, president and CEO, at (703) 562-1412 to find out how to get involved by sponsoring the event.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
Find the Alliance on FacebookTwitter, and YouTube.

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