Learn new ways to measure consumer opinions during Virtual Summit preconference webinar

Learn new ways to measure consumer opinions during Virtual Summit preconference webinar

Preconference webinar series kicks off Thursday, April 30; registration closes Tuesday May 5

April 28, 2020 – The preconference webinar series being held in conjunction with the Animal Agriculture Alliance’s 2020 Virtual Stakeholders Summit, themed “Primed & Prepared,” kicks off on Thursday, April 30 with one-hour webinars held daily leading up to the Virtual Summit on May 7-8. The preconference webinars are open only to registered Virtual Summit attendees. Virtual Summit registration is open through Tuesday, May 5.

The Alliance’s annual Summit brings together thought leaders in the agriculture and food industries to discuss hot-button issues and out-of-the-box ideas to connect everyone along the food chain, engage influencers and protect the future of animal agriculture. Attendees will leave the 2020 Virtual Summit primed and prepared with the tools they need to take action and be part of any and all conversations that could impact the future of animal agriculture and their business.

Many times, what consumers say in surveys does not align with what they actually purchase off the grocery store shelf or order off the restaurant menu. In a preconference webinar titled “Using New Tools: Measuring Consumer Opinions with Biometrics” set for Monday, May 1, attendees will hear about two cutting-edge studies that give us a new way to look at how consumers process information. Speakers will explain how it is possible to impact how consumers feel about topics (including animal welfare, antibiotic use and sustainability) by understanding how their brain processes information. Speakers include:

• Jessica Meisinger, PhD, North American sustainability lead, Merck Animal Health. Meisinger has done extensive work with sustainability in the meat industry and animal agriculture. She also has a strong background in the pet food and pet products industry.
• Tyler Davis, PhD, assistant professor, psychological sciences at Texas Tech University. Davis’ current research focus involves using neuroimaging to understand how people learn and make generalizations
  about food, animals, medicine, and technology. He’s particularly interested in how brain processes and human factors contribute to One Welfare and One Health topics such as adoption of food and animal welfare technologies and zoonotic disease transmission.
• Rhonda Miller, PhD, professor, Texas A&M University. Miller has taught graduate and undergraduate meat science courses and has taught in the USDA Food Safety and Inspection Service Training program since joining the Texas A&M faculty in 1988. She is recognized as an expert in meat sensory science.

“Understanding what our consumers actually think and how we can communicate in a way that resonates with them is critical to being primed and prepared to engage on key issues,” said Kay Johnson Smith, Alliance president and CEO. “Anyone who works to communicate important information to consumers needs to attend this preconference webinar to hear the latest developments in creating effective strategies and tactics to move the needle on public perception of issues that impact all of us in animal agriculture.”

The Alliance also recently announced the winners of its “Primed & Prepared” photo contest for farmers and ranchers. These five competitors earned the most votes in the public voting phase of the contest and each won a complimentary Virtual Summit registration.

• Jenna Fletcher, Tipping T Bar Ranch, Nebraska
• Becca Hilby, Hilby Family Farms, Wisconsin
• Marisa See, Countryview Family Farm, Nebraska
• Hannah Canon, Hannah Noel Photography, Pennsylvania
• Heather Watson, The Murray Farm, North Carolina

Virtual Summit registration is open through Tuesday, May 5 at Summit.AnimalAgAlliance.Org. Registration will give attendees exclusive access to 13 hours of live, dynamic content spread out among a series of preconference webinars and the two-day virtual event. Recordings from each session will also be available only to confirmed virtual attendees through the end of 2020. Attendees will also enjoy digital networking opportunities that are more valuable than ever in today’s challenging environment.

Be sure to check the Virtual Summit website for the most up-to-date Virtual Summit information and the full agenda. You can also follow the hashtags #AAA20 and #PrimedAndPrepared for periodic updates about the event. For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-5160.

Thank you to our 2020 Summit sponsors: Watt Global Media, Farm Journal, Meatingplace, National Pork Producers Council, National Cattlemen’s Beef Association, Smithfield, National Pork Board, American Feed Industry Association, United Soybean Board, The National Provisioner, Elanco, Country Folks, Dairy MAX, Farm Credit, National Biodiesel Board, United Egg Producers, Zoetis, Cobb Vantress, Inc., Protect the Harvest, Progressive Dairyman, Agri Beef, American Farm Bureau Federation, American Veal Association, Empirical, Kemin, National Chicken Council, Trans Ova Genetics, Vivayic, Mountaire Farms, North Carolina Farm Bureau, Brakke Consulting, Food Industry Environmental Network and Eggland’s Best.

The Alliance also thanks the following members for their continued support of Summit and other Alliance programs: U.S. Poultry & Egg Association, Alltech, Inc., Cattle Empire, LLC, Charleston|Orwig, Diamond V, Genus PLC – PIC/ABS, Hy-Line North America LLC, Iowa Soybean Association, Merck Animal Health, National Turkey Federation, Nutrien, Aviagen Group, Boehringer Ingelheim, Cargill, Dairy Farmers of America, Hendrix Genetics, Provimi North America, Inc. and Seaboard Foods.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. Weengage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
Find the Alliance on Facebook, Twitter, and Instagram.

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