Interactive crisis communications workshop slated for 2022 Stakeholders Summit

Discounted registration rates available through April 17

April 14, 2022 – Expert communicator Tricia Sheehan, vice president, strategic communications and farmer relations for Dairy Management Inc., will lead an interactive crisis communications workshop at the Animal Agriculture Alliance’s 2022 Stakeholders Summit. In this workshop, Sheehan will lead attendees through a crisis drill exercise, requiring them to consider how they would proceed in an unfolding crisis situation. Attendees will have the opportunity to collaborate with one another and experience the value of coming together to support each other in a crisis. Discounted registration rates for the Summit and rooms in the discounted event hotel block are available through April 17 at

“The animal agriculture community faces crisis scenarios every day – from animal rights extremist targeting to disease outbreaks and natural disasters,” said Hannah Thompson-Weeman, Alliance vice president, strategic engagement. “The best way to mitigate a potential crisis scenario is to be prepared before the crisis happens and this interactive workshop will give 2022 Summit attendees the opportunity to come together to do just that.”

Sheehan leads farmer media relations and crisis preparedness for the national dairy checkoff, which works to build trust and sales of dairy on behalf of the nation’s 34,000-plus dairy farm families and those that import dairy into the U.S. In her role, she leads comprehensive crisis preparedness programs for the dairy community along with other training programs to advance farmer engagement with consumers and the agricultural community. Prior to joining DMI in 2016, Sheehan worked at an agency providing strategic counsel, overall communications program planning, issues management, crisis communication and corporate affairs services to clients. Sheehan holds a B.S. in technical communications from the University of Minnesota.

The Alliance’s annual Summit brings together thought leaders in the agriculture and food communities to discuss hot-button issues and out-of-the-box ideas to connect everyone along the food chain, engage influencers and protect the future of animal agriculture. The 2022 event, themed “Come Together for Animal Ag: Be Informed, Be Ready, Be Here,” will be held May 11-12 in Kansas City, Missouri. The Pre-Summit webinar series began on April 6 and continues each Wednesday leading up to the main event. In-person and virtual attendance options are both available.

Refer a friend to attend the Summit and you could both win $100! If you refer a friend to attend the 2022 Summit who has never attended a previous Summit and they list your name as the person who recommended them when they register for the event, you’ll both be entered in a drawing to win a $100 gift card! Each referral will count as one entry and there is no limit on the number of entries for referrers. All registrations for the in-person event with a referral listed made until online registration closes on May 6 will be entered. Both the referrer and the person referred must be registered to claim the gift card.

Be sure to check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA22 for periodic updates about the event. For general questions about the Summit, please contact or call (703) 562-5160.

Get involved:

Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today! For 2022 sponsorship opportunities, please visit For more information, contact Casey Kinler at

Thank you to our 2022 Summit sponsors: Watt Global Media, Farm Journal, Meatingplace, National Pork Producers Council, National Cattlemen’s Beef Association, National Pork Board, Tyson Foods Inc., American Feed Industry Association, United Soybean Board, Elanco, Mountaire Farms, United Egg Producers, Dairy MAX, Farm Credit, The Partnership, Adisseo, Cobb Vantress, Inc., Protect the Harvest, Progressive Dairy, Clean Fuels Alliance America, Kemin, American Farm Bureau Federation, Empirical, American Veal Association, National Chicken Council, Trans Ova Genetics, Vivayic, Agri Beef, Edge Dairy Farmer Cooperative, Live Oak Bank, North Carolina Farm Bureau and Eggland’s Best.

The Alliance also thanks the following members for their continued support of Summit and other Alliance programs: U.S. Poultry & Egg Association, Zoetis, Merck Animal Health, C.O.nxt, Diamond V, Genus PLC – PIC/ABS, Aviagen Group, Boehringer Ingelheim, Cargill, Dairy Farmers of America, Hendrix Genetics, Hy-Line North America, LLC, Iowa Soybean Association, Kanas Soybean Commission, Midwest Dairy, National Turkey Federation, Nutrien, Provimi North America, Inc. and Seaboard Foods.

Category: Press Releases

Tag: Crisis Management, Stakeholders Summit,