Demystifying the Blogosphere: Summit to Offer Tips on Engaging Online Moms

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March 22, 2013 – Don’t wait to register to attend a one-of-a-kind conference that is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies and hosts many experts in the industry. The early registration deadline for the Animal Agriculture Alliance’s Twelfth Annual Stakeholders Summit is April 15.

The Summit’s theme, “Activists at the Door: Protecting Animals, Farms, Food & Consumer Confidence,” will feature discussions on the crucial issues facing the future of the animal agriculture industry, from activism to legislation. The Summit will bring a fresh perspective to how farmers and food producers can better communicate with consumers who are eager to learn more about where their food comes from.

The event will include a highly-anticipated panel discussion entitled: “Demystifying the Blogosphere: How to Engage Online Moms,” and will include esteemed bloggers Joanne Bamberger and Sarah Braesch; as well as David Wescott, the Director of Digital Strategy for APCO Worldwide.

David Wescott is the Director of Digital Strategy and directs the social media team for APCO Worldwide, where he develops and implements online outreach strategies on issues such as health care, education, energy, the environment, feminism andhousing finance.

A “recovering attorney” who also has a degree in political science, Joanne Bamberger is an award-winning journalist and noted political blogger. Joanne was
one of the first Internet voices speaking about the intersection of women and mothers online and political/social activism with her blog, PunditMom. She is also the author of the Amazon bestselling book Mothers of Intention: How Women & Social Media are Revolutionizing Politics in America. Joanne regularly contributes political commentary to a variety of outlets, including MSNBC, CNN, Fox News, XM Radio POTUS and more.

Sarah Braesch is a prolific blogger and journalist. Sarah’s home base is Sarah and the Goon Squad but she can also be found writing for Draft Day Suit, her Babble Voices blog – That’s Right. You Heard Me, Aiming Low, Insert Eyeroll, BlogHer, and Sarah Reviews Stuff Here. Sarah also is a popular panelist and has participated at events for BlogHer, Mom 2.0, Blogs With Balls, The DC Social Media Club, and numerous others. Born in Ohio, raised in Tampa, Sarah now resides in the Washington, D.C. metro area with her husband and fraternal twins.

The Summit will be held at The Westin Arlington Gateway hotel in Arlington, Virginia. Attendees should book rooms by April 8th to receive the “Animal Agriculture Alliance” block at the special rate. To book, visit the hotel’s website or call (703) 717-6200 to reserve a room today.

Early registration for the one-and-a-half day event is $325 for Alliance members and $375 for non-members. The Alliance is offering a special rate of $275 for those in government or academia. Media and students interested in registering for the Summit should contact the Alliance for details. Registration materials are available online at Early conference registration pricing ends on Monday, April 15.

Event sponsors currently include U.S. Poultry and Egg Association, Murphy-Brown LLC, Farm Credit, Provimi North America, Merck Animal Health, Zoetis, Hy-Line, American Feed Industry Association, Bayer Animal Health, United Soybean Board, Alltech, National Cattlemen’s Beef Association, National Pork Board, National Pork Producers’ Council, Diamond V, Aviagen, Genus/PIC/ABS, United Egg Producers, WATTPublishing Co., Cactus Feeders, Brakke Consulting, KeminAgri-Foods, Tractor Supply Company, Agri-Beef Co., Seaboard Foods, National Association of Farm Broadcasting, and the Potash Corp.

More information about becoming a sponsor of this year’s Summit is available on the Alliance website.

All registration materials must be submitted in advance of the conference. On-site registration will not be available. For additional Summit information contact the Alliance at (703) 562-5160 or All media inquiries should be directed toEmily Meredith, Communications Director, at


About the Alliance:
The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation. Find the Alliance on Facebook and Twitter.

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