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Dairy Management Inc. helps Animal Ag Alliance coach students to become confident agriculture communicators

College Aggies Online students reach millions on social media in first weeks of competition

October 15, 2019 – The Animal Agriculture Alliance’s College Aggies Online (CAO) Scholarship Competition is in full swing. More than 300 students and 20 collegiate clubs are competing for $21,000 in scholarships as they communicate about agriculture and food online and at in-person events. To support students competing in this year’s CAO competition, search for the hashtag #CAO19 on social media and like, comment and share the posts. So far, students have earned 2.3 million impressions on social media since the competition kicked off on September 16. CAO 2019 runs through November 16, 2019.

College Aggies Online helps students become confident and effective communicators on behalf of agriculture and has been doing so since 2009. The program would not be where it is today without the support of Dairy Management Inc. (DMI), which manages the checkoff. DMI has sponsored the nine-week program since 2015, offering advice and feedback to help the students reach their full potential. This year Don Schindler, senior vice president of digital innovations at DMI, hosted a presentation for the students debunking the belief that telling your story is the best solution to bridging the gap between farmers and the public. “Telling your story has nothing to do with the consumer,” said Schindler. “They don’t relate, and therefore they don’t care. What they do care about is why you’re farming and how it benefits them.”

Each week during the competition, students are asked to post about a specific sector of animal agriculture on social media. DMI challenged the students to post about sustainable nutrition during dairy week. “Sustainable nutrition is the idea of providing nutritious food while also taking care of our planet,” said Casey Kinler, Alliance communications manager. “The industry has excelled at providing more food all while decreasing its environmental impact, but still gets unfairly blamed for climate change. CAO students are providing balance to the online conversation by discussing this important topic.”

As part of the club competition, student organizations have 10 challenge options available to them to earn points. In the “Undeniably Dairy” challenge, students are asked to partner with local dairy farmers and checkoffs to host campus booths and farm tours to engage with their peers about the dairy industry. The challenges create a fun atmosphere on college campuses for students to learn about dairy nutrition, animal care, sustainability and more. Clubs can still sign up to participate at https://collegeaggies.animalagalliance.org.

CAO would not be possible without the generous support of our sponsors. 2019 sponsors include: Dairy Management Inc., Seaboard Foods, National Pork Industry Foundation, CHS Foundation, National Turkey Federation, Bayer, Cooper Family Foundation, National Corn Growers Association, Vivayic, Alltech, Biotechnology Innovation Organization, Ohio Poultry Association, Domino’s Pizza Inc., Culver’s Franchising System, Pennsylvania Beef Council and National Chicken Council.

About the Alliance:

The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation. Find the Alliance on Facebook, Twitter, and Instagram.

Category: Press Releases

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