Alliance Announces Keynote Stakeholders Summit Speaker

“Marketing to Millennials” Author and Barkley EVP Jeff Fromm to Headline May Event


February 20, 2014 – The Animal Agriculture Alliance announced today that famed author Jeff Fromm will be the keynote speaker at the Stakeholders Summit, to be held May 8-9, 2014 in Crystal City, VA. Early registration is now available for the Summit—the Alliance’s 13th annual capstone event, themed: “Cracking the Millennial Code.”

Fromm holds a marketing degree from The Wharton School at the University of Pennsylvania and has more than 25 years of brand marketing and innovation experience for Hallmark, KC Masterpiece BBQ Sauce, Build-A-Bear Workshop and other brands.

Author of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” Fromm spearheaded the millennials research partnership with The Boston Consulting Group and Service Management Group. Fromm is also the Founder of ShareLikeBuy, a Millennial Insights & Consumer Trends Conference, contributor to Forbes, AdAge and PSFK, co-author of numerous consumer trends reports including “Millennials as New Parents: The Rise of a New American Pragmatism” and editor of a blog,

“We’re excited that we were able to secure such an esteemed expert for our Stakeholders Summit—someone who’s able to present verifiable research about the importance of connecting with millennial consumers,” said Alliance President and CEO Kay Johnson Smith. “I think our audience will greatly benefit from his insights into the relationship between millennials and food.”

The Summit is a one-of-a-kind conference that is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. While the 2013 Summit explored the role transparency and effective communications efforts play in countering misinformation spread by animal rights activists and other detractors, this year’s Summit will focus on the most influential demographic in the U.S.: millennials.

Early registration for the one-and-a-half day event is $375 for Alliance members and $425 for non-members; $325 for those in government or academia. Media interested in registering should contact Emily Meredith. Registration materials and a full event schedule (as of February 10, 2014) can be found on the Summit website.

This year, the Summit will be held at the Renaissance Arlington Capital View Hotel. Rooms are available at a special group rate of $195.00 per night on the hotel’s website or by calling (703) 413-1300. Conveniently located just one mile from Washington Reagan airport, this luxury hotel is nestled in the heart of Crystal City’s dining and business district.

As always, the Alliance’s Stakeholders Summit will be social! Be sure to follow the hashtag #AAA14 for updates about the event. For general questions about the Summit please contact or call (703) 562-1411.

Get involved:
Show your support for the Alliance’s communications and educational efforts by becoming an official Summit sponsor today! For a complete listing of the 2013 Summit sponsors or to watch video recordings from the 2013 Summit please visit the Alliance website. Current 2014 sponsors include: Conference Direct, Farm Credit, Watt Global Media, United Soybean Board and Cooper Farms. Additional Summit partners include: U.S. Poultry & Egg Association, Murphy-Brown LLC, Merck Animal Health, Diamond V, Zoetis, Provimi, Vance Publishing and many others.

Please contact Emily Meredith, Communications Director at (703) 562-1413 to find out how to get involved by sponsoring the event or donating to the silent auction.

About the Alliance:
The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation. Find the Alliance on Facebook and Twitter.

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