2017 Summit panel to discuss marketing without disparaging
Online registration closes Monday
April 27, 2017 – The theme of next week’s 2017 Animal Agriculture Alliance Stakeholders Summit will be “Connect to Protect Animal Ag,” meaning, how everyone with a vested interest in animal agriculture can find common ground and speak with a united voice, rather than focusing on differences in production methods. One panel in particular – “We’re All In This Together: Marketing Without Disparaging” – will delve deeply into how producers and companies can differentiate between products without casting a negative light on other options. The 2017 Summit will be held May 3-4 in Kansas City, Mo. Online registration for the event is open through Monday.
Panelists for the “Marketing Without Disparaging” discussion will be:
- Phil Stayer, D.V.M., M.S., A.C.P.V., corporate veterinarian, Sanderson Farms. Stayer’s primary responsibilities include overseeing live bird health programs, biosecurity and animal welfare in flocks from Texas to North Carolina. He will discuss Sanderson Farms’ “Truth About Chicken” marketing campaign.
- JoDee George, group leader, Bader Rutter. George is focused on helping food and agriculture clients in the areas of marketing and brand strategy, customer engagement approaches, content and insight strategy and execution. She began her career in issues management and has three Public Relations Society of America Silver Anvil awards for issues and reputation management campaigns from work with beef and pork industry associations.
- Jack Hubbard, chief marketing officer, American Humane Association. Hubbard oversees American Humane’s marketing, fundraising and communications campaigns. He is a successful entrepreneur with a proven track record in branding, marketing and startup ventures with nearly a decade of experience in public relations.
“Consumers have more options in the grocery store than ever before – which is a wonderful thing,” said Kay Johnson Smith, Alliance president and CEO. “Our challenge in the agriculture and food industry is how to promote different choices to consumers without stating or implying that others are unsafe or unethical. Anyone involved in the production or marketing of food would benefit from being a part of this conversation at next week’s Summit.”
Be sure to check the Alliance website for the most up-to-date Summit information and the full program: http://animalagalliance.org/summit. You can also follow the hashtag #AAA17 and #ActionPlease2017 for periodic updates about the event. For general questions about the Summit please contact email@example.com or call (703) 562-5160.
Make your plans to attend:
The online registration rate of $475 is available through midnight on May 1. Discounted rates are available for Alliance members, government officials, university representatives and students. To see all rates and register, visit http://animalagalliance.org/summit/register.cfm. Complimentary registration is available for reporters covering the event for media outlets. Contact Hannah Thompson-Weeman at
firstname.lastname@example.org for details.
The Summit will once again be held in Kansas City in 2017 with all events taking place at the InterContinental Kansas City at the Plaza.
Thank you to our sponsors and supporters!
Thank you to our 2017 Summit sponsors: Farm Journal Media, Meatingplace, Watt Global Media, American Feed Industry Association, Boehringer Ingelheim, Farm Credit, National Pork Board, National Pork Producers Council, National Turkey Federation, United Soybean Board, Elanco Animal Health, American Veal Association, Council for Biotechnology Information, Midwest Dairy Association, Summit Livestock Facilities, United Egg Producers, Cobb-Vantress, Inc., National Biodiesel Board, National Cattlemen’s Beef Association, Protect the Harvest, The Mosaic Company, AdFarm, Agri Beef, BPI Technology, Inc., GNP Business Unit of Pilgrim’s Pride Corporation, Kemin, National Chicken Council, American Farm Bureau Federation, Dairy Max Inc., Live Oak Bank, North Carolina Farm Bureau Federation, Eggland’s Best, Agricultural Business Council of Kansas City, Food Industry Environmental Network, LLC, Kansas Farm Bureau and Kansas Soybean.
The Alliance thanks the following members for their continued support of Summit and other Alliance programs: U.S. Poultry & Egg Association, Merck Animal Health, Charleston|Orwig, Diamond V, Zoetis, Alltech, Inc., Aviagen Group, Bayer HealthCare LLC, Cargill, Cattle Empire, LLC, Genus PLC – PIC/ABS, Hendrix Genetics, Hy-Line North America LLC, Potash Corp., Provimi North America, Inc., Seaboard Foods LLC, Smithfield Hog Production and Iowa Soybean Board.
About the Alliance:
The Animal Agriculture Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We connect key food industry stakeholders to arm them with responses to emerging issues. We engage food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We protect by exposing those who threaten our nation’s food security with damaging misinformation.
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