Support Our Mission

Your gift doubled on Giving Tuesday

Donations to the Animal Agriculture Alliance will be doubled on Giving Tuesday, November 28th, thanks to Cooper Farms and Cattle Empire. These two companies have pledged to match donations so every contribution will go twice as far to protect the future of animal agriculture. Click "donate now" to make a contribution or "become a member" to join the Alliance! Reach out to Allyson Jones-Brimmer, director of membership, at 703-562-1414 or ajonesbrimmer@animalagalliance.org with questions. 

Cooper Farms has pledged to match donations to the Alliance up to $5,000 for the second year in a row. “As producers of turkey, pork and eggs, we directly see the positive impact of the Alliance working to bridge the communication gap between farm and fork,” said Terry Wehrkamp, director of live production at Cooper Farms and chairperson of the Alliance board of directors. 

Cattle Empire will be participating in the Alliance’s Giving Tuesday campaign for the first time this year by matching donations from $5,001 to $10,000. Trista Brown Priest, chief strategy officer at Cattle Empire, LLC, said “I appreciate the opportunities the Alliance has provided our team to connect with others in our industry and stay informed on the ever-changing issues facing U.S. farmers and ranchers. I would encourage all individuals with a vested interest in protecting the future of agriculture to personally give to the Alliance this year.”

The Animal Agriculture Alliance is a 501(c)(3) nonprofit organization so donations will be 100 percent tax deductible. All donations made on Tuesday, November 28, 2017 from 12:00am EST to 11:59pm EST will be matched up to a total of $10,000.

Our Mission

The Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We CONNECT key food industry stakeholders to arm them with responses to emerging issues. We ENGAGE food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We PROTECT by exposing those who threaten our nation's food security with damaging misinformation.

Our Initiatives

ConnectOur annual Stakeholders Summit brings thought leaders together to discuss hot-button issues and out-of-the-box ideas. Our 2017 Summit, themed Connect to Protect Animal Ag, brought together 275 industry leaders. Save the date for the 2018 Summit- May 3-4 in Arlington, VA!

The College Aggies Online (CAO) scholarship competition empowers college students to become proactive, positive and confident communicators online, on campus and in their communities. More than 5,500 students have participated since 2009. The 2017 program is underway now!

Animal welfare. Antibiotics. Animals in religion. Whatever the hot-button issue, we constantly monitor coverage and conversations, relay that information to our members and develop strategies to address the issue together through our Issues Management Committee.

 

Engage

The media is a powerful tool to share animal agriculture’s story. We proactively engage with mainstream media and aim to be the go-to resource for issues affecting animal agriculture. We engage with trade media to encourage farmers, ranchers and allied industries to share their stories with the public.

The Meat Matters campaign is designed to help people understand the role of meat and poultry in a healthy, balanced diet while debunking myths portrayed by activist groups. Take the #MeatMatters pledge to show you are a proud omnivore.

The Alliance posts on our social media channels daily and we reach half a million people weekly. Follow along and share our content! We share all of our graphics, infographics and talking points for our members to utilize.

 

ProtectThe Alliance has farm and facility security resources and crisis management tips available to members on our Farm Security Mobile App. The app allows farmers, ranchers and food companies to have the information readily available at their fingertips and provides alerts for time sensitive information.

Our staff gets the inside scoop on animal rights activist group strategies by attending their meetings and monitoring their use of traditional and social media. Alliance representatives recently attended the animal rights national conference and developed a comprehensive report of strategies discussed and speaker quotes, which are available to Alliance members. 

We have detailed profiles on animal rights and environmental organizations who spread misinformation about animal agriculture to help demonstrate their motives. We arm our members with resources through member updates, action alerts and special reports.

Privacy Policy

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The Animal Agriculture Alliance respectfully reserves the right to refund contributions from those who oppose the Alliance’s objectives.


It's about bringing everyone to the table for good.

People are hungry to find out where their food comes from.

It's about understanding who is misleading with an ulterior motive.