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Membership Drive: 30 for 30th

The Animal Agriculture Alliance is celebrating its 30th anniversary! As part of the celebration, we're holding a membership drive to welcome 30 new members. In addition to all the benefits that come with Alliance membership, those who join during the membership drive will receive special recognition at the 2017 Stakeholders Summit, the Alliance's annual conference taking place May 3-4 in Kansas City. Please explore the membership information on this page and click "become a member" to join today! Reach out to Allyson Jones-Brimmer, membership and marketing manager, at 703-562-1414 or ajonesbrimmer@animalagalliance.org with questions. 

Our Mission

The Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We CONNECT key food industry stakeholders to arm them with responses to emerging issues. We ENGAGE food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We PROTECT by exposing those who threaten our nation's food security with damaging misinformation.

Our Initiatives

ConnectOur annual Stakeholders Summit brings thought leaders together to discuss hot-button issues and out-of-the-box ideas. Our 2016 Summit brought together 250 industry leaders. The 2017 Summit, themed Connect to Protect Animal Ag, will take place May 3-4, 2017 in Kansas City, MO!

The College Aggies Online (CAO) scholarship competition empowers college students to become proactive, positive and confident communicators online, on campus and in their communities. More than 5,500 students have participated since 2009. The 2016 competition had nearly 350 individual and 31 club division competitors! 

Animal welfare. Antibiotics. Animals in religion. Whatever the hot-button issue, we constantly monitor coverage and conversations, relay that information to our members and develop strategies to address the issue together through our Issues Management Committee.

  

Engage

The media is a powerful tool to share animal agriculture’s story. We proactively engage with mainstream media and aim to be the go-to resource for issues affecting animal agriculture. We engage with trade media to encourage farmers, ranchers and allied industries to share their stories with the public.

The Meat Matters campaign is designed to help people understand the role of meat and poultry in a healthy, balanced diet while debunking myths portrayed by activist groups. Take the #MeatMatters pledge to show you are a proud omnivore.

The Alliance posts on our social media channels daily and we reach thousands of users regularly. We publish a weekly blog which has had 66,000 views in 2016. Follow along and share our content! We share all of our graphics, infographics and talking points for our members to utilize.

  

ProtectThe Alliance has farm and facility security resources and crisis management tips available to members on our Farm Security Mobile App. The app allows farmers, ranchers and food companies to have the information readily available at their fingertips and provides alerts through email and text notifications for time sensitive information.

Our staff gets the inside scoop on animal rights activist group strategies by attending their meetings and monitoring their use of media and social media. Alliance representatives recently attended two animal rights conferences and developed a comprehensive report of strategies discussed and speaker quotes, which are available to Alliance members. 

We have detailed profiles on animal rights and environmental organizations who spread misinformation about animal agriculture to help demonstrate their motives. We arm our members with resources through action alerts and special reports.

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The Animal Agriculture Alliance respectfully reserves the right to refund contributions from those who oppose the Alliance’s objectives.


It's about bringing everyone to the table for good.

People are hungry to find out where their food comes from.

It's about understanding who is misleading with an ulterior motive.