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Using Snapchat to share agriculture's story
Publication Date: 9/30/2016
Social media is one way we share information and facts about how farmers and ranchers care for their animals and help feed families. We are active on Facebook, Instagram, Twitter, Pinterest, LinkedIn and now Snapchat! Our username is animalag.
Snapchat is one of the newest social media channels with more than 100 million users. We are excited to use this new platform to make sure animal agriculture’s voice is heard and to reach even more people who may not be familiar with how delicious meat, milk and eggs get to their plates. Basically, the app allows users to take short videos and pictures to share with followers, but the content only remains visible for 24 hours.
The Alliance will use Snapchat to take our followers on farm tours and conferences we attend throughout the year, meet farmers and share trivia facts. Recently, our director of communications attended the National Association of State Departments of Agriculture annual conference in Nebraska and shared photos and videos from the conference where she had the opportunity to tour a dairy farm and a cow/calf beef farm.
To read more, visit the Alliance blog.