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Why undercover videos aren’t the answer
Publication Date: 6/26/2015
They wear two faces, two hats, one hidden video camera and have one goal: to put all farming operations that produce meat, milk and eggs out of business. Undercover animal rights activists gain employment on farms across the United States and Canada under false pretenses to help animal rights groups produce undercover video campaigns.
In the past two weeks I’ve watched more than 90 undercover videos from start to finish and researched past news coverage about each video, how the company responded and what actions were taken after the video surfaced. Sure I’ve seen undercover videos before, but this was the first time I actually sat down and not only watched, but analyzed about six hours worth of footage and media content.