Resource Library

For more information on the Animal Rights Movement, including more than 25 years of resources on animal rights activists and groups, please use our resource library.

Blog: “Agvocation” Defined: A Political Junkie’s Perspective on the Future of Agricultural Social Media.

Publication Date: 3/6/2015

Before I get into the nerdy stuff, let me introduce myself. My name is Jennifer Weinberg and I am studying Political Communication at The George Washington University. My family and I own a small beef cattle operation in Central New Jersey and have been members of both the feedlot and show cattle industries since the early 2000’s. I came to DC knowing that I would find a way to fuse my drives for the law, politics and agriculture into a solid undergraduate experience. That’s how I landed myself at the Animal Agriculture Alliance.

My degree in Political Communication is helpful in analyzing agricultural marketing and social media. Long story short: anti-industry, activists, opposition groups- whatever you call them- are doing a much better communicating than us. I am NOT saying that what they are communicating is in any way representative of American agriculture. What I am saying is that the opposition groups have done a much better job transforming our practices into their versions of reality and proposing it as truth than we have at showing and explaining our practices to consumers.

Visit the Alliance blog to