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Blog: Activist Framing at Its 'Best': Analyzing Activist Communications

Publication Date: 3/20/2015

Two weeks ago, I posted my first blog for the Alliance. My previous post focused on the idea that agricultural communication IS political communication and activist groups are currently doing a much better job than agriculturalists at communicating to the general public. I also talked about the concept of framing. Communication of all types, especially agricultural communication, is expressed to the public through framing, which refers to when a particular fact or information is taken and portrayed in a certain way to influence others and project a certain reality.

Among the most notable examples of activist opposition framing that I’ve seen is a Humane Society of the United States (HSUS) advertisement that shows pigs that HSUS claim to be “trapped in cages for their entire lives without the ability to move”.

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